Management

Ajay Kapoor

Founder and the Creative and Technical driving force in the sports business at Samkaara , Ajay has had a 32 year professional journey in the field of sports and entertainment.

Born into bollywood royalty, the eldest of the three siblings , he surprisingly chose a career in sports over movies, he has always been a maverick with a camera and his amazing story telling skills have had the ability to draw more fans to a sport than any other director of repute. A true innovator he has a keen understanding of any sport that he involves himself with from a spectators perspective.

Ajay has many credits to his name , having produced and directed the unilateral feed ( india ) for the ICC cricket World Cup ( 1999) , the ICC champions trophy ( 2002) , the first 24 camera set up in India , having produced and directed the first three editions of the Bangladesh premier league cricket ( world feed ). He has been the first Indian Director to direct an International Golf Event having directed the “Sun Million Event” in South Africa, The first Indian Director to produce and direct Horse racing In India – The Indian Derby in 2002. He has also staged and produced the india Golf Open tournament , besides producing innumerable content pieces entered around cricket for MTV ( India) and other sports ( multi disciplinary events).

Ajay has the experiences of producing and directing the live feed for various entertainment properties as well , prominent among them being the Zee Cine Awards & The Miss India Beauty Pageant. Ajay was instrumental in conceptualising , staging and popularising the Indian cricket League ( ICL ) before it was replaced by the IPL. Ajay drives the owned sports IP business at Samskaara , and is also the driving force behind the broadcast production services that Samskaara offers. He steers this with a clear vision, creative enthusiasm and a passionate drive and always has the sports fan at the center of his thought process.